We had a wonderful time presenting and spending time with our clients at the 2012 International Builders’ Show in Orlando. This year, there were four representatives from KEPHART in attendance – Chris Grady, Cindy Harvey, Doug Van Lerberghe and Jamie Goldman. This dynamic group spoke on a variety of topics. To see what you missed or to get another look a presentation you enjoyed, please click on the links below to view the slides from the presentations.
We hope to see you at the 2013 International Builders’ Show January 22-24 in Las Vegas!
Design Trends and Solutions for Custom Builders (Small Floor Plans)
Doug Van Lerberghe
Wednesday, February 8 – 1:30pm to 3:00pm – West 311 A
Learn which design features your targeted buyer desires and how to meet these requirements. Learn from national award-winning architects and interior designers, who will share design solutions and approaches for target markets and specific buyers, and provide you with insights into ways that smart design elements can help you make the sale. This session focuses specifically on small floor plans (less than 2,500 sq. ft.).
Design Trends Workshop
Thursday, February 9 – 8:30am to 11:30am – Design Studio
Join us for the 2012 Residential Design Trends Workshop! During this three hour session attendees will have the opportunity to learn more about the top five design trends that consumers are looking for in a home. Top architects and interior designers will be paired with product manufacturers to discuss each trend, provide design ideas and options for multiple styles, and distribute product information and examples to achieve the look. Attendees will be given several handouts and reference information at the end of the session to use when they return to their business.
Ready for the New Renter Wave?
Thursday, February 9 – 1:30pm to 3:00pm – West 307 C-D
The hottest new housing wave is the renter-by-choice market. This demographic group covers the age spectrum from Gen X to Empty Nesters – and not surprisingly, what they want in living environments is just as diverse. In this session, you’ll see examples of the new communities that are being designed for this growing group, and learn how to capitalize on this very different type of housing consumer.
Making Mixed-Use Work: Real World Examples of What It Takes
Friday, February 10 – 8:00am to 9:30am – West 307 C-D
Opportunities exist for both greenfield and infill developments to create successful mixed-use projects, but the path is challenging and the learning curve steep. Learn from successful, real-world case studies involving builders who combined residential, retail and office into the same buildings and site plans, from concept to completion and market.
Proven Strategies to Grow Your Company with 50+ Housing
Doug Van Lerberghe
Friday, February 10 – 3:30pm to 5:00pm – West 314 B
This session will give you proven insights into expanding your market share by diversifying into the 50+ housing market. Learn research techniques to identify the product that represents the greatest opportunity for builders in your marketplace, including properties for sale or rent. See floor plan designs which consumers have embraced that can ensure your successful entry into the 50+ housing market. Find out about marketing and promotional strategies that will attract qualified buyers and renters to your community as you enter this product arena for the first time.