The Westerly on Lincoln

Category

Repositioning

Location

Marina del Rey, California

Client

Peak West Development and UDR Inc.

The original architects built Westerly Lincoln in the mid-1990’s. It was the first multifamily property in the area. The Westerly on Lincoln eventually became overshadowed by the newer, contemporary buildings going up around it. To give the community a fresh look, we updated the exterior with a rich color palette which contrasts with metal accents. In the club and leasing center, we transformed unused spaces into new amenities. Instead of changing each apartment, we designed an open concept which combined the kitchen and living space. To improve quality in each apartment, we added a washer and dryer. As a result these strategic changes transformed the community and resulted in increased occupancy and rents.