Skip to main content

Millennials are leading all other generations when buying homes. While this is great news, this generation has been living in lifestyle-focused rental communities for many years and have come accustomed to the over-the-top amenities that these properties offer. While communities with golf courses and water parks might be a common sight these days, builders are having to explore new ways to differentiate themselves from their competitors, as well as speak to this growing demographic of new buyers.

Bobby Long presented with Tasha Jones with Brookfield Properties, Angela Harris with TRIO, and Jasvina Gill with p11 Creative on this topic at PCBC this year.  During their presentation, they focused on how for-sale builders need to be strategic when programming community amenities in order to successfully curate a lifestyle, versus just a place to live.


This is the philosophy that drives KEPHART to create thoughtful homes and communities that positively change people’s lives.

KEPHART is a nationally recognized, award-winning architectural design and planning firm with 50 years of housing expertise. Our passion for designing well-designed places to live, work, and play has driven us to create more than 500,000 homes across the country, ranging from single and multifamily homes to workforce housing, senior living, LIHTC communities, and everything in between. We have a deep bench of talented staff to design and deliver innovative and practical solutions to meet the unique requirements of every project.